by Trish Gillis
How to maximize your ad in edible SOUTH SHORE is with frequency and consistency. Determine ad creative that you could use multiple times – perhaps change the copy to reflect the change in seasons. Ideally, the overall design should remain consistent at least 3 placements in the magazine.
Thomas Smith wrote a pamphlet entitled Successful Advertising, in 1885 that stated “The third time, he is conscious of its existence.” Research through the decades since have reaffirmed this statement. If you are unable to commit to frequency, your account executive will offer fantastic promotional ideas to enhance your ad buy exposure. Consider these promotional suggestions to emphasize your involvement in the local community, whether you can place more than one ad or not.